Don’t Forget Who You’re Creating For
Don’t Forget Who You’re Creating For: The Power of Knowing Your Audience
When I start working with a new client, one of the first things we talk about is their target market.
Because here’s what I’ve found:
Even the most experienced business owners can lose sight of who they’re really creating for. It’s easy to get wrapped up in beautiful designs, trending audio, or trying out a new app… only to realize the content isn’t resonating with the right people.
That’s why one of the first steps we take when building a content strategy together is getting crystal clear on your audience. Knowing who you serve doesn’t just help you show up consistently; it helps you speak directly to the people who need your services most.
Why Your Audience Should Shape Your Content
Your content should always answer two core questions:
Who am I speaking to?
What do they need to hear to take action?
This means thinking beyond your own preferences and focusing on what your audience wants—like the design styles they’ll connect with, the platforms they actually use, and the messaging that makes them feel seen.
Because at the end of the day, your brand isn’t just about you. It’s about how you connect with the people you want to serve.
Questions I Ask My Clients (And You Can Ask Yourself)
Before you or I spend 20, 60, or even 90 minutes on your next reel or carousel, pause and ask:
Who is this post for?
Is the messaging clear for my specific audience?
Where is my audience going to consume this?
Does my dream client know what to do next after seeing this post?
Does your personal voice or company brand shine through, or does it sound generic or AI-generated?
Answering these can transform your content from “just another pretty post” into a piece that builds real connection—and drives results.
A Real Example: Shifting Strategy for Real Results
I once worked with a client who was creating solid content, but it felt generic, and she was posting across four channels right out of the gate.
After an intentional conversation, we realized her audience was primarily on LinkedIn and they didn’t actually care about the highly detailed, “in the weeds” posts she was sharing.
So we refined her strategy:
Focused on LinkedIn as her main platform
Made her content tangible and relatable
Helped her speak directly to her audience while keeping her unique voice
The results were almost instant. Engagement spiked, and she started connecting with exactly the right clients because her content was finally meeting her audience where they already were.
The Takeaway
When we work together, I don’t just help you create beautiful visuals or clever copy. We build a strategy rooted in your audience—so your content doesn’t just look good, it works.
Because knowing your audience isn’t optional. It’s the foundation of every great content strategy.
Curious how we could build a content strategy rooted in your audience? Let’s chat.